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About Finolex Pipes & Fitting

Reliance LYF is one of India's beloved brands for making innovative products and performance-based electronics accessible to everyone. They are highly committed to enhancing customer lifestyle with their range of products.

95%

Improved Rankings on SERP

65%

Boost in Organic Traffic

30%

Decrease in Bounce Rate

Challenges

  • Difficulty in ranking high search volume keywords due to limited brand awareness
  • Slow page speed impacting SEO performance and user experience
  • Higher bounce rate

Approach

  • Formulated a comprehensive SEO strategy focused on targeting high search volume keywords for optimal visibility and reach
  • Resolved issues such as LCP, FCP, INP, etc. Leading to a notable improvement in page speed
  • Revamped content structure & improved UI/UX, resulting in reduction of bounce rate

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