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About Max Healthcare

India’s largest healthcare organizations operating 17 healthcare facilities (3500+ beds) across the NCR Delhi, Haryana, Punjab, Uttarakhand, and Maharashtra. Their vision is to provide the highest standards of clinical excellence and patient care.

75%

Boosted video Consultation

85%

Increased Conversion Rate

120%

Improved online appointments

Challenges

  • They were not able to track marketing campaigns & user’s journey
  • Difficulty in developing engaging content to drive users towards booking doctor consultations, aiming for a significant increase in conversion rates
  • Unstructured reporting & tracking of major KPIs such as booking consultations, revenue, etc.

Approach

  • Created separate landing pages for paid campaigns with clear CTAs to monitor user’s journey
  • Conducted thorough research & produced captivating content resulting in increased no. of consultation leads
  • Expert guidance in creating customized analytics reports to track essential KPIs effectively

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