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About PVR Cinemas

India’s leading cinema exhibitor company with 1704 screens across 114 cities, renowned for its world-class multiplexes & immersive cinematic experiences.

2X

Reduced Drop-off Rate

25%

Improved affiliate partnership with accurate tagging.

150%

Increased Ticket Bookings

Challenges

  • Tracking platform-level marketing campaigns & user funnel journey.
  • Wanted to run affiliate campaign with multiple vendors on cost per sale model.
  • Ticket booking checkout to thankyou page drop-off rate was too high

Approach

  • Used GTM for the website, reducing dependency on developers & enabling efficient tagging setup.
  • Made customized events for essential pages like Ticket booking, Food, Gift Card booking seats, payment summary Journey.
  • Pioneered affiliate pixel methodology on Google Tag Manager achieved 100% attribution for affiliate orders to external vendors.

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